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Not the Buggy Whip Business, But! The famous article by Theodore Levitt, “Marketing Myopia” is playing out in the Ad business today....

The Big One! The one big idea that transcended each and every presentation at the summit is that the world is embarking...

Finding Existing Value Over the past 30 years we have seen an amazing array of great services that our clients have brought...

Facebook’s Mark Zuckerberg just reported the company’s 10-year plan to partner with the developer community to build a robust ecosystem of apps....

Any brand expert can tell you that the American Brand of inclusion, respect and civility is under attack from the inside. The...

I want to contrast my January blog with a new set of organizational behaviors I am witnessing in the marketplace today. These...

Welcome to “StrategyFirst” – a new blog with a fresh look at the world of marketing. We’ll examine top stories from leading...