Direct Mail is Back… on Steroids
Last year, we had the opportunity to help a leading National Funding company analyze their direct mail program. The program was on... Read More
The Price of Truth: The Intersection of Politics and Marketing
Since the invention of “Alternative Facts” in the first days of the Trump administration, when Kellyanne Conway used it to defend Sean... Read More
Freedom Of Speech For Marketers?
Is Free Speech Dead? Recently, I saw a segment on CBS Sunday Morning that shocked me. A young student was talking about... Read More
Aligning your mission… for tomorrow!
Facebook… When Disrupters Disrupt Themselves Last week, Facebook announced that it will change their news feed formula, going back to the basics,... Read More
Survival of the Fastest™
21st Century Darwinism… Adapting to The Accelerating Rate of Change Creating Brand Relevancy You feel it every day. The rush of information... Read More
THINK AHEAD™ 50 YEARS
Inspiration Appears in the Most Unusual Places Have you ever been struck with a genius thought while in the shower? Maybe for you,... Read More
Why Marketing Should Lead Your Digital Transformation
The Answer is Clear Too often as companies begin the process of digital transformation, the lead role is first assigned to the... Read More
17 Marketing Trends for 2017
Every new year we all take a look at what we need to focus on to improve our business. I have assembled... Read More
The Question of “What Comes First” has Forever Been Answered!
People Vote (and Buy) on Pain, not Promise “As much as I knew that it was a possibility, the stark fact that... Read More
Over 95% of Your Website Visitors are Unknown, So Your Messages are Missing the Target
A Tool for Every B2B Company LeadLinx “Customer Discovery” is an amazing new technology that allows organizations to gain total visibility of... Read More