Turn the Ever Changing Flow of Marketing Tactics into Clear and Actionable Strategic Insights.


Direct Mail is Back… on Steroids

Last year, we had the opportunity to help a leading National Funding company analyze their direct mail program. The program was on autopilot and they were generating a 0.25% to 0.33% response rate. About the typical B2B number. What they were not doing was following the response rates down the funnel to understand what attributes...
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Freedom Of Speech For Marketers?

Is Free Speech Dead? Recently, I saw a segment on CBS Sunday Morning that shocked me. A young student was talking about how she was adamant about stopping a speaker from appearing on campus. At campuses all over America, administrations are dealing with a new phenomenon. What was once the safest place to share new...
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Aligning your mission… for tomorrow!

Facebook… When Disrupters Disrupt Themselves Last week, Facebook announced that it will change their news feed formula, going back to the basics, by connecting users with more content from friends and less from publishers and brands. This caused their stock price to drop about 5% on Friday. So, is it good for the company? While...
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Survival of the Fastest™

 21st Century Darwinism… Adapting to The Accelerating Rate of Change Creating Brand Relevancy You feel it every day. The rush of information whizzing by, faster and more extensive than anyone can realistically absorb. Presently, information overload is becoming increasingly problematic as the amount of information doubles every year. Technology is a key driver of this...
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Inspiration Appears in the Most Unusual Places Have you ever been struck with a genius thought while in the shower? Maybe for you, it’s while you’re taking a leisurely walk, or playing with your kids or grandkids. Perhaps you came up with your newest product or service while doing something that had nothing to do with...
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17 Marketing Trends for 2017

Every new year we all take a look at what we need to focus on to improve our business. I have assembled the top trends that I think will be the most important for both B2B and B2C marketers. Enjoy! 1. Data Driven Marketing Using company data, public data and purchased data is the key...
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