Turn the Ever Changing Flow of Marketing Tactics into Clear and Actionable Strategic Insights.

09
Feb

Freedom Of Speech For Marketers?

Is Free Speech Dead? Recently, I saw a segment on CBS Sunday Morning that shocked me. A young student was talking about how she was adamant about stopping a speaker from appearing on campus. At campuses all over America, administrations are dealing with a new phenomenon. What was once the safest place to share new...
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15
Jan

Aligning your mission… for tomorrow!

Facebook… When Disrupters Disrupt Themselves Last week, Facebook announced that it will change their news feed formula, going back to the basics, by connecting users with more content from friends and less from publishers and brands. This caused their stock price to drop about 5% on Friday. So, is it good for the company? While...
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08
Jan

Survival of the Fastest™

 21st Century Darwinism… Adapting to The Accelerating Rate of Change Creating Brand Relevancy You feel it every day. The rush of information whizzing by, faster and more extensive than anyone can realistically absorb. Presently, information overload is becoming increasingly problematic as the amount of information doubles every year. Technology is a key driver of this...
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16
Aug

THINK AHEAD™ 50 YEARS

Inspiration Appears in the Most Unusual Places Have you ever been struck with a genius thought while in the shower? Maybe for you, it’s while you’re taking a leisurely walk, or playing with your kids or grandkids. Perhaps you came up with your newest product or service while doing something that had nothing to do with...
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24
Jan

17 Marketing Trends for 2017

Every new year we all take a look at what we need to focus on to improve our business. I have assembled the top trends that I think will be the most important for both B2B and B2C marketers. Enjoy! 1. Data Driven Marketing Using company data, public data and purchased data is the key...
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12
Jun

2016 Global Digital Summit

The Big One! The one big idea that transcended each and every presentation at the summit is that the world is embarking on a new technological ecosystem. One that has an adoption rate faster than any other technological advance in mankind… MOBILE. This was best explained in a presentation by Benedict Evans from Andreessen Horowitz,...
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