Direct Mail is Back… on Steroids
Last year, we had the opportunity to help a leading National Funding company analyze their direct mail program. The program was on autopilot and they were generating a 0.25% to 0.33% response rate. About the typical B2B number. What they were not doing was following the response rates down the funnel to understand what attributes... Read More
The Price of Truth: The Intersection of Politics and Marketing
Since the invention of “Alternative Facts” in the first days of the Trump administration, when Kellyanne Conway used it to defend Sean Spicer’s count of the inaugural crowd size, we have seen our democracy threatened from the inside. Today, Trump uses the bully pulpit of the presidency to spew known falsehoods and divert attention from... Read More
Freedom Of Speech For Marketers?
Is Free Speech Dead? Recently, I saw a segment on CBS Sunday Morning that shocked me. A young student was talking about how she was adamant about stopping a speaker from appearing on campus. At campuses all over America, administrations are dealing with a new phenomenon. What was once the safest place to share new... Read More
Aligning your mission… for tomorrow!
Facebook… When Disrupters Disrupt Themselves Last week, Facebook announced that it will change their news feed formula, going back to the basics, by connecting users with more content from friends and less from publishers and brands. This caused their stock price to drop about 5% on Friday. So, is it good for the company? While... Read More
Survival of the Fastest™
21st Century Darwinism… Adapting to The Accelerating Rate of Change Creating Brand Relevancy You feel it every day. The rush of information whizzing by, faster and more extensive than anyone can realistically absorb. Presently, information overload is becoming increasingly problematic as the amount of information doubles every year. Technology is a key driver of this... Read More
THINK AHEAD™ 50 YEARS
Inspiration Appears in the Most Unusual Places Have you ever been struck with a genius thought while in the shower? Maybe for you, it’s while you’re taking a leisurely walk, or playing with your kids or grandkids. Perhaps you came up with your newest product or service while doing something that had nothing to do with... Read More
Why Marketing Should Lead Your Digital Transformation
The Answer is Clear Too often as companies begin the process of digital transformation, the lead role is first assigned to the IT department. After all, they are responsible for connecting the organization’s data, systems, and people. But in that decision lies a critical error. The technology is not the primary focus of a digital... Read More
17 Marketing Trends for 2017
Every new year we all take a look at what we need to focus on to improve our business. I have assembled the top trends that I think will be the most important for both B2B and B2C marketers. Enjoy! 1. Data Driven Marketing Using company data, public data and purchased data is the key... Read More
The Question of “What Comes First” has Forever Been Answered!
People Vote (and Buy) on Pain, not Promise “As much as I knew that it was a possibility, the stark fact that a majority of Americans wanted radical, disruptive change so badly and simply did not care who the change agent was, what sort of role model he could be for our children, whether he... Read More
Over 95% of Your Website Visitors are Unknown, So Your Messages are Missing the Target
A Tool for Every B2B Company LeadLinx “Customer Discovery” is an amazing new technology that allows organizations to gain total visibility of the companies and people visiting their website, with specific details on each visit and a direct link to the employees viewing the site! From Anonymous to Known Everyday your website gets hundreds, if... Read More