27
Jul
Traditional Advertising May Not be Dead, But it Has Evolved…
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Not the Buggy Whip Business, But! The famous article by Theodore Levitt, “Marketing Myopia” is playing out in the Ad business today. The model of huge media budgets and one way communications is finally becoming a dead form of marketing. The influx of technologies and the innovative companies that have created them have truly upped... Read More
12
Jun
2016 Global Digital Summit
The Big One! The one big idea that transcended each and every presentation at the summit is that the world is embarking on a new technological ecosystem. One that has an adoption rate faster than any other technological advance in mankind… MOBILE. This was best explained in a presentation by Benedict Evans from Andreessen Horowitz,... Read More
15
May
A Branded Point of Differentiation Creates All the Difference!
Finding Existing Value Over the past 30 years we have seen an amazing array of great services that our clients have brought to the marketplace. Often they have offered these services to their customers for years, but the services were never used in their marketing messaging. Most often, they were buried in the sales process,... Read More
12
Apr
The F8 Developers Conference
Facebook’s Mark Zuckerberg just reported the company’s 10-year plan to partner with the developer community to build a robust ecosystem of apps. These apps will allow businesses to connect more directly with their customers and integrate their offerings into closed social media platforms. For B2B and B2C businesses alike, the new APIs will change the... Read More
14
Mar
The Emotional Turmoil of Our American Brand
Any brand expert can tell you that the American Brand of inclusion, respect and civility is under attack from the inside. The 2016 presidential election process has brought out the worst of what America has worked so hard to lead the rest of the world in – A happy melting pot of cultures and beliefs;... Read More
08
Feb
Surging Speed of Change
I want to contrast my January blog with a new set of organizational behaviors I am witnessing in the marketplace today. These new issues are driven by the ever increasing speed of change. Today we are bombarded with hundreds of new marketing vehicles and tools to test and validate. So how do organizations deal with... Read More
06
Jan
Welcome to “StrategyFirst”
Welcome to “StrategyFirst” – a new blog with a fresh look at the world of marketing. We’ll examine top stories from leading businesses and marketing publications with a unique focus on extracting actionable insights, and how to leverage these new ideas to adapt your business and marketing strategy to create the most value for customers,... Read More
As a marketing entrepreneur Michael Smith builds brands and creates strategic solutions for B2B, B2C and Non-Profit organization, where he operates under a philosophy of being both strategically creative and creatively strategic. He is currently CEO of 