Turn the Ever Changing Flow of Marketing Tactics into Clear and Actionable Strategic Insights.


2016 Global Digital Summit

The Big One! The one big idea that transcended each and every presentation at the summit is that the world is embarking on a new technological ecosystem. One that has an adoption rate faster than any other technological advance in mankind… MOBILE. This was best explained in a presentation by Benedict Evans from Andreessen Horowitz,...
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The F8 Developers Conference

Facebook’s Mark Zuckerberg just reported the company’s 10-year plan to partner with the developer community to build a robust ecosystem of apps. These apps will allow businesses to connect more directly with their customers and integrate their offerings into closed social media platforms. For B2B and B2C businesses alike, the new APIs will change the...
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Surging Speed of Change

I want to contrast my January blog with a new set of organizational behaviors I am witnessing in the marketplace today. These new issues are driven by the ever increasing speed of change. Today we are bombarded with hundreds of new marketing vehicles and tools to test and validate. So how do organizations deal with...
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Welcome to “StrategyFirst”

Welcome to “StrategyFirst” – a new blog with a fresh look at the world of marketing. We’ll examine top stories from leading businesses and marketing publications with a unique focus on extracting actionable insights, and how to leverage these new ideas to adapt your business and marketing strategy to create the most value for customers,...
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